What Does DRTV Fundraising During the Super Bowl Say to Donors?
It's certainly an interesting debate, because it very well may be worth it for an organization that can afford it to run a Super Bowl DRTV fundraising ad, both in bringing in donors and dollars. But I can't help but wonder whether or not donors think it's a useful way to spend the funds they send in.
I'd love to hear your thoughts in the comments. What do you think? Has your organization ever run a Super Bowl ad (or an extremely expensive ad)? If so, was it worth it? Good results? Let us know!