What to Do When Social Media Becomes Antisocial

Ouch. I just lost another Twitter follower. I really didn’t know the guy, especially since he only started following my tweets two days ago. So why does the fact that he decided to stop following me hurt? Why do I fret over a single-digit decline in my Facebook friends — and then search through the entire list to see if I can figure out who it was that left? Why do I feel rejected when an old colleague who started out as part of my LinkedIn network decides to un-link?