5 Ways to Warm Up Staff and Volunteers to Ask
Make it relationship-based. It is not about the money — it is about helping the donor make a difference and experience the joy of giving.
Timing is everything
In campaigns, asks have time frames. This is good — and potentially bad. It is imperative that the prospective donor is ready for the ask — at whatever level. And outside of campaign regimen, the time will come when you know you’ve got to ask. Hopefully, when the donor is ready. Although, it can also be smaller asks along the way as you build a relationship and a shared vision.
Make it a big deal — because it is. Celebrate every time your volunteers or staff members secure a gift. (Be sure that the donor understands this excitement and the impact that they make too!) Success begets success. Success builds confidence in your volunteers and staff for their next ask, and it also builds a stronger relationship with your donors, who are now invested.
Never forget your role as a coach in helping your team to “warm up” to its role in philanthropy. Effectively asking for a gift is a special calling and one to invest in and celebrate!
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.