This Fundraising Test Is Not Transferable
They used the same logic to draw (or support) opposite conclusions.
The point is that you can certainly learn, and glean some great ideas, from what your colleagues are trying, but you can't assume that what worked for them will work for you.
Your organization, its brand and its message are unique. That's something to be treasured. But it also means that there are rarely any simple, cookie-cutter solutions to improving results. Pick up great ideas wherever you can, but at the end of the day, everything you say and do must be true to who you are.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
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