How to Write a (Fundraising) Thank-You Note
But when they are written in a way that reminds her of her value, thank-you letters build loyalty, increase retention, and strengthen the emotional bond between you and your donor. And while acknowledgement letters aren't designed to make money, if you use the format above, they'll often pay for themselves, and sometimes even bring in a little extra revenue. And that's never a bad thing.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.