The Power of Data in Finding and Building Relationships

"[Nonprofits] have always had a lot of data that may have lived in an Excel sheet or even a Rolodex, but they have not really revealed good, actionable insights to deepen donor relationships or expand donor relationships," says Josh Mait, chief marketing officer of RelSci. "… What's exciting about big data is the ability to distill that data down and reveal new stuff about connectivity with people."