The Importance of Marketing Yourself
While I will always cherish each institutional stop in my career, I will have greater satisfaction in knowing I had a successful 40-plus-year career in philanthropy. Don't ever forget to market yourself. You are your most important product and key to your ultimate institutional success. Finally, no less than 100 percent daily effort will do. People are watching you—and you set your own performance bar.
F. Duke Haddad, EdD, CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis, Indiana. In addition, he is also president of Duke Haddad and Associates, LLC, and freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO for the past 13 years.
He received his doctorate degree from West Virginia University with an emphasis on education administration, master’s degree from Marshall University with an emphasis in public administration and a bachelor’s degree from West Virginia University in business administration, with an emphasis in marketing/management. He has also done post graduate work at the University of Louisville.
