The Heart of Peer-to-Peer Fundraising Operations: The Website

As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers.

At the 2014 Bridge Conference in National Harbor, Md., Sharon Kessler, interim director of special events at Children's National Medical Center Foundation; Hossein Noshirvani, executive VP and co-founder of Motionsoft; and Philip Schmitz, partner and CEO of CharityEngine, shared their insights on peer-to-peer fundraising events in the session, "From Zero to 5K in 10 Months: The ABCs of Launching a Peer-to-Peer Based Run/Walk or Bike Ride."