Stay True to Your Mission

For the past month-plus, I've been working on gathering information for our four-part case studies series this year, the first of which hits in March, and a multichannel fundraising case study project I'm working on for FundRaising Success' sister brand DirectMarketingIQ.com.

One fundraiser I've spoken to is the U.K.-based Gorilla Organization's Sam Davies. Davies is the fundraising and events coordinator at the gorilla preservation nonprofit, and each year the organization's Great Gorilla Run — an event that involves participants running 7 kilometers while donning a gorilla suits — brings in hundreds of thousands of dollars (or should I say pounds) to help save endangered gorillas and garners untold awareness to the cause.