Live from the DMA! (Sort of)

Editors from FundRaising Success' sister publications (Target Marketing, Retail Online Integration, eM+C and Direct Marketing IQ) are in San Francisco this week, taking in the sights and sounds of the biggest direct-marketing event of the year — the DMA: 2010 Conference and Exhibition. And they're diligently filing wrap-ups of some of the best sessions. You can check out some of them here:

• How to Create a Connected Marketing Organization by Melissa Campanelli
  4 Ways to Improve E-mail Now by Ethan Boldt
• How to Double Conversion Rates With Effective Lead Nurturing by Heather Fletcher
• Lawrence M. Kimmel on Change and Direct Marketing by Thorin McGee
• Marketers Need to Understand the Importance of Social Mobile by Heather Fletcher

I'll be sure to keep you updated as more stories come in! Enjoy!

Peace & blessings
Margaret