Taking a Thoughtful Approach to Develop Volunteers and Donors
Last week, I visited with a client who confessed that it is not taking time to develop deep donor relationships. As a result, the client has not yet enjoyed major success with a capital campaign. It has a sound annual campaign, but the gifts are largely transactional. Its staff, those I met with confessed, was pulled in other areas and not empowered or held accountable to go deep with donors. What administrative or other tasks are pulling you and your team away from face time with donors?
By focusing on strong and sincere donor relationships, learning their needs and interests, and providing appropriate opportunities, you also help donors experience the joy of giving and leave a legacy.
Take a purposeful approach to help your volunteers and donors fulfill their potential. Relationship building takes time. Be sure that you are equipping and empowering your staff to create tailored strategies to help your volunteers and donors find great fulfillment through your organization. They will benefit, you will have a rewarding experience and your organization's mission effectiveness will be much stronger.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.