St. Joseph's Indian School Responds to CNN's 'Fictitious Kids' Claims
While you can debate the merits of both sides all you want, the way St. Joseph's Indian School handled the situation is admirable and appropriate. In response to negative press that did not shed light on the whole story, the organization responded quickly and emphatically, providing transparency to its donors, supporters and the public.
At some point or another, chances are negative press or views will crop up for just about every nonprofit. It's how the organization reacts and communicates with donors that makes the difference. St. Joseph's Indian School clearly understands this, and with nonprofits getting scrutinized more and more, such cases will continue to arise.
Take a page out of St. Joseph's Indian School's book and react accordingly if and/or when your organization faces a similar circumstance.