Simplify Your Life
I’ve been working with monthly donor programs for more than 25 years now. Wow, so much has changed. Monthly giving has become so incredibly easy to set up and organize.
And yet, whenever I teach a webinar or give a presentation, fundraisers tend to glom onto the “hard parts” right away. And that’s where in many cases it stops.
Please, do yourself a favor. Simplify your life and that of your donors. Take what you’re already doing now in your fundraising and change just one thing.
Here are a few examples of just one thing you can change and implement at a time et voila, you’re asking for monthly gifts.
1. Add a monthly donor message to your email newsletter. Here’s a simple example:
2. Use your email message, and instead of asking for a one time gift, make it a monthly ask. Here’s an example:
3. Add the monthly message to your personal email signature. It’s easy, it’s free and it starts planting the seeds in the minds of anybody you communicate with. Here's an example:
Monthly giving is an ongoing process of asking, reminding and reminding your donors again of how it makes a difference. But you really don’t have to learn any new skills or apply any new tools?
Just take what you already have and what you’re already doing and change just one thing, and you’ll be able to take your monthly giving to the next level in a few seconds.
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.