The Only 6 Things You Need to Take/Leave When Making the Ask
Major-gift officers often ask Richard and me what they need to bring with them when they solicit a donor. Many of these MGOs have crazy ideas that they have to bring elaborate and expensive pieces with them to "make the sell." Videos, highly designed 20-page proposals, expensive gifts … we've seen it all.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.