The Meaning of 'No'
Well, if that is true, then why doesn't MGO behavior change to eliminate the "no's" in their relationships? I am studying that question now. It is truly a mystery to me. It could, fundamentally, just be laziness. Or it could be a lack of respect and valuing of the donor. I don't know; I am still thinking about it.
But here is one thing I do know with certainty. When you get a "no," the only thing you should do is look at the situation with curiosity and a researcher's mind. Try to figure out which of the "no" meanings are operating in your situation. Then take steps to correct it.
Do not take a "no" personally. Instead, take it as a signpost for a new direction that you must take with the donor.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.