Technology Could Be the Cause of Your Failure

I'm trying to sell some real estate — it's a difficult market, I know. But even more difficult is the experience I am having with the process.

It used to be you would meet with your trusty real estate person; do the paperwork; and he or she would get on with the business of advertising, networking and keeping you in touch with the details. You often would get a call or a personal sit-down; you might even have gone to lunch to get updated on the progress of things and how you could stage your home differently, etc.

Now there's this really cool computer program that analyzes all the hits your place has had on the Internet, the website sources, the downloads of the virtual tour — everything you want to know about what anybody did with the website advertising your place.

There are charts, bar graphs, stats — goodness, I could fly to the moon with all the data.

But the whole thing is leaving me ice cold.

No personal calls. No sit-down. No feedback on how the showings went. Nothing. Silence. Crickets.

Then I got to thinking about how I behave with clients. If you get to know me well you know I am about efficiency and organization. I do have a lot of heart and passion and I really do care, but I like to get things done quickly and in the most efficient way. So I love email and automated processes — anything that will help me "move it along"!

I even have this pattern in my personal relationships where, if I don't watch it, efficiency and organization will trump relationship, leaving those outside of me ice cold. As a younger man, I had trained myself to secure love, acceptance and valuing through getting things done vs. just being.