How To Make Sure Your Major-Gifts Planning Is On Point
I'll never forget the major-gifts officer who had booked a flight to a city in another state to "visit" donors and he hadn't (a) actually analyzed whether they were the right donors (they weren't), or (b) booked any meetings. He was just gonna show up and "make it happen."
Then there's the major-gifts manager who has no plans for her MGOs, doesn't monitor (or care) who they're talking to, has never considered what programs and projects should be presented to donors, has no reporting in place and simply leads her staff with, "If the donor gives more than $1,000 in one financial period, then you manage them." Whew. This is just amazing. And what's more shocking is that the management above this person allows it.
- Categories:
- Major Gifts
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
