Donors Need to Give More Than You Need the Money!
Furthermore, giving adds a powerful dimension of significance to the giver's work. Your donors share your values and want to participate in your work. But they may lack the training, the talent or even the motivation it takes.
When they give, they transfer their talent and labor to the cause your organization represents by giving the money their work has earned. In effect, your donor's job becomes an extension of your organization.
This allows your donors to truly serve others because the portion of their earnings they give to your organization is the portion of their labor transferred to a special place outside themselves. And that transaction, whatever it is, makes their jobs more meaningful.
2. Giving blesses the giver
When donors give, they rise above the fray. They become immediately and deeply involved in a life beyond their own. When donors give, they confirm their deepest and truest feelings; their hearts — the symbol of emotions and the things we care about most — guide their behavior. In this sense, donors become linked at a spiritual level with the causes they support.
The good that a donor's gift accomplishes actually becomes part of the donor's life — partly because when you give to something, you are much more likely to be connected to it. When donors give, an exchange of values takes place. Good things are accomplished, and donors are deeply blessed in their hearts and lives.
3. Giving transforms lives
I've known fundraisers who thought that asking people for money was beneath them. I've known quite a few who just plain didn't like to ask. I can understand these feelings. It's not easy to talk about money. It feels embarrassing. It doesn't seem right.
However, when we take a closer look at the subject, it's pretty clear: People need to give. And the more they give the better. Why? Because it will transform their lives and it will transform the lives of others.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.