Promotional Products, Branding and Corporate Partnerships for Fundraising
FS: How are the organizations using the merchandise — directly selling it to consumers/donors to raise funds? As premium offers in other asks? Part of an event or events?
JF: So far, we have heard of two primary uses for the products they are choosing: for giveaways at upcoming events and as volunteer thank-you gifts. In at least one case, the organization is going to use the merchandise as part of their 40th anniversary celebration, which allows us to support this important milestone.
FS: How can organizations utilize branding in a more effective way to help in their fundraising?
JF: Storytelling has always been a critical component to how nonprofit organizations become memorable and achieve their objectives. Branded products can provide a tangible representation of an organization’s story and their mission. We also know branded products have a long shelf life. Many of us have things in our homes and offices we picked up at past events, trade shows, etc. This gives branded products a great ROI. While other marketing and advertising will come and go, these products stick around. You never know when that might turn into a future donation.
FS: Any additional thoughts?
JF: Our focus throughout this campaign has been on shining a light on organizations we’re supporting. It is most important to us that their stories are told, and we are working hard to make sure our customers and potential customers are introduced to each of them. They are true heroes doing amazing work and making a positive impact.