Practical Planning Strategies for Marketing Your Fundraising Events

Again, depending on the dedication and sophistication of the planning team, event calendar scheduling or flow charting as I’ve described may not be a new concept. However, planning out every detail of each calendar item, developing and adhering to an optimal time frame, and layering calendar tasks for multiple events will help avoid missed opportunities and ensure best results.

With event fundraising challenges ever on the rise, the best defense is a good offense.

Karen Perry-Weinstat is founder of Event Journal Inc. Reach her at kperry@eventjournal.com