You and U, V, W, X, Y and Z

Who are you envisioning as you write your copy for newsletters, e-appeals, landing pages and letters? Having that person in your mind is one of the best ways to make sure you stay focused on your target audience and that you are talking to your donors, not at them.

Z is for zealous
We all know that fundraising is hard work. Long hours, frustrations and even an occasional failure can often overshadow the great victories we have throughout the year. But I think the worst thing is if we lose our zeal for fundraising and for the mission of our organizations.

Be zealous about your nonprofit. Be passionate about telling its story to your supporters. And never lose sight of the great things that are accomplished when your donors are generous because you helped them capture the zeal of your program, too.

We have a wonderful calling as fundraisers as we truly do help make the world a better place. Some days it may seem like an uphill battle, but celebrate every victory. You're doing great!