When Fundraisers Lose Control
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While looking for fundraising videos to share in a class I am teaching, I found one from a small zoo somewhere in the Midwest. It wasn't fancy, but the message was clear: We've had a massive snowstorm, you can't get out to visit us but our animals still need food, so please go online and make a donation. I don't know if it worked, but I salute that nonprofit for not ceding control to the weather gremlins. This old dog knows that there is much we can't control — but having "Plan B" in place can save the day, or at least make it less devastating for our fundraising.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.