What's a Little Guy to Do?
Quite a while ago, direct-mail fundraising guru Jerry Huntsinger wrote an article titled, "16 Ways Small Organizations Can Compete." Probably 30-plus years later, 95 percent of what he wrote is still relevant (just add online). His first point was, "They follow the basic fundraising principles that apply to any marketing situation, large or small. They plan and execute a systematic mailing program that gives the donor adequate opportunity to respond to their appeals."
What's the little guy to do? This old dog has found that it's just sound fundraising. Jump into 2014 armed with some facts (your numbers, what others are doing and what your donors think), and that knowledge with basic fundraising principles and a systematic plan — and you're on the right path to what could be your best fundraising year ever.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at email@example.com or follow her on Twitter at @pjbarden.