What Makes You Stand Out?
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This old dog is going to go with Shaw and say that imitation is the “sincerest form of learning.” If you truly want to learn how to be like charity: water — or any other company, for-profit or nonprofit, for that matter — find out what it is about the organization that you envy. Then apply the essentials of its success to develop your own uniqueness.
Who knows? Maybe you’ll end up being the next nonprofit everyone wants to imitate!
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.