Slowing Down the (Donor) Revolving Door, Part 1
Unfortunately for many nonprofits, it can feel like we have an invisible revolving door that is causing our donors to disappear from view, never to be seen again. It's clear that retaining donors is essential for organizations to survive and thrive, but how do we increase the likelihood of retention?
- Categories:
- Retention
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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