Principles of Fundraising, IMHO (Part 3)
Principle 9: If you don't invest in acquiring new donors, you will run out of donors.
Attrition is a fact of life. Figure out how to minimize it and offset the loss. This has definitely been the topic de jour in recent days. You may be tired of hearing it. But it's a fact that gets proven over and over, and yet some fundraisers are still standing with their fingers in their ears, whistling and pretending that they have somehow received a vaccination against donor attrition.