Principles of Fundraising, IMHO (Part 2)

Last week, I started my list of 11 principles of fundraising. These are from the final lecture I give to students when I teach a class in fundraising — the very least I hope they remember as they enter the nonprofit workforce. Each principle is something I learned (sometimes the hard way) from three decades of trial and error, and reading or listening to the advice of people more experienced than I was.