Principles of Fundraising, IMHO (Part 1)
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Are my principles so far just common sense? Maybe. But have you noticed how uncommon common sense can be? And one thing I've learned in my three decades of fundraising is that it's not rocket science. It's constantly working to stretch every dollar to do more, to communicate better to our donors, and to touch hearts and open wallets.
That what matters in fundraising.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.