Old Fundraising Ways, New Fundraising Ways
In 2012, Grey Matter Research found that nearly six in 10 non-donors believed that any gift they made to a nonprofit would be consumed in such an extent for overhead that it would not have a real impact on mission fulfillment. How can you show them (not just tell them) how a gift to your nonprofit will change things for the better?
We are fortunate fundraisers today because we have many great tools to help us get out our message. We aren’t just at the mercy of the post office or a telephone that doesn’t travel with our donors. But take it from this old dog; that doesn’t relieve us of the challenge to make every fundraising communication motivate our target audience to be part of the success story we are writing every single day as we make our missions happen.