Mistakes Creep In — Always Be Alert for These 2
But the e-mail had this subject line: “Pamela, what will it take to win you back?” And the e-mail bemoaned, “It’s just not the same without you.”
Really? Where do you think I went? Aren’t three phone lines enough to assure you I am still a customer?
Lesson for fundraisers: Reaching out to lapsed donors is a great strategy. Let them know you miss them. Invite them back. Talk to them about the work they love and helped make possible.
- Categories:
- Lapsed Donors
- Retention
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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