Good Surprises Can Benefit Your Fundraising
As most of us with a birthday falling within the few weeks following the year-end holiday season can attest, it's easy to get less "fussing over" than children born at other times. After all, everyone is just plain worn out. So don't blame me for the fact that I always celebrated my "half birthday."
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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