Good Surprises Can Benefit Your Fundraising
So imagine my pleasure when I saw an email from one of the online stores from which I occasionally buy with this subject line: "Happy Half Birthday Pamela." The company even included a discount as my gift — and yes, I went to the site, entered my discount code and bought myself a half-birthday gift.
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- Retention
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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