Fundraising Decision-Making: No Power in the Audience of 1
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This old dog has gained a lot of insight by considering complaints about fundraising from the people who receive it. I've made changes, and I've learned to do things better. But every complaint should not be an indication that change is needed. Keep perspective, evaluate the complaint and how or whether it points to a need for change, but always look at the total picture before reacting.
And stop giving so much power to the audience of one.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.