Fundraising: Avoiding the Quagmire

Just about every seasoned fundraiser has a story or two about an activity that basically sucked the life out of him or her. A recent article in this publication focused on events and their tendency to overconsume a fundraiser's time and under-produce net income. But the reality is any fundraising activity can end in disaster: a mailing that is delivered late (or not at all). A website redesign that goes way over budget and still lacks an easy-to-use donation page. An event that is poorly attended. Even wasting hours in meetings to decide on the new copy machine or corporate logo.