Welcome to the Family Reunion!
We discussed getting together again. It's hard sometimes, given busy lives, to make time for family. And for donors, it can be hard to make time to read all your tweets, posts, letters, emails, blogs, newsletters, reports, etc. — not to mention keep up with the videos you post on YouTube.
Let your donors know that you'll be back in touch to answer the questions they asked. Remind them that the next issue of your e-news will include a report on the project they supported. If there's a specific offer they respond to every time you mail it, let them know to watch for that letter in a few weeks.
In other words, don't treat encounters like one-offs. Make sure your "family" of donors knows that you enjoy being with each member and you look forward to staying in touch. Make your communications sound interesting and important, not just routine. If you're looking forward to sharing something with a donor, he or she is more likely to look forward to receiving it.
Here's what we call our golden rule
Have faith in you and the things you do
You won't go wrong
This is our family Jewel
This old dog suggests that's good advice for fundraisers — believe in what your organization is doing and the work you do to promote it, and treat your donors like family members who matter to you and to the organization. You won't go wrong.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.