Charity Overhead: Myth, Mystery or Just a Misunderstanding?

I recently viewed the DVD of a panel discussion, "Charity Watchdogs, Donor Perceptions and the Overhead Myth," a program held Jan. 30 by the Direct Marketing Association of Washington (D.C.). Since I haven't read much about the content of this discussion, I want to share with you comments from the panelists that I found interesting, insightful and, yes, at times, challenging. Don't expect to agree with them all, but "listen" and then decide what else you can do today to give your donors confidence that you are worthy of their support.