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Charity%20Watchdogs,%20Donor%20Perceptions%20and%20the%20Overhead%20Myth<%2Fa>,"%20a%20program%20held%20Jan.%2030%20by%20the%20Direct%20Marketing%20Association%20of%20Washington<%2Fa>%20(D.C.).%20Since%20I%20haven't%20read%20much%20about%20the%20content%20of%20this%20discussion,%20I%20want%20to%20share%20with%20you%20comments%20from%20the%20panelists%20that%20I%20found%20interesting,%20insightful%20and,%20yes,%20at%20times,%20challenging.%20Don't%20expect%20to%20agree%20with%20them%20all,%20but%20"listen"%20and%20then%20decide%20what%20else%20you%20can%20do%20today%20to%20give%20your%20donors%20confidence%20that%20you%20are%20worthy%20of%20their%20support.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Fpost%2Fpamela-barden-charity-overhead-myth-mystery-just-misunderstanding%2F" target="_blank" class="email" data-post-id="20819" type="icon_link">
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But let's face it — overhead is a fact of life. Electricity, printer ink and telephones are generally not optional extras. We need a certain amount of overhead to function. Just try convincing your employees that working in a stifling hot room in July without the benefit of a chair to sit on is a realistic expectation; sweat shops are frowned upon, probably even more so than charity overhead rates. And to make matters worse, those persnickety employees insist on being paid, using the excuse that they, too, have overhead — like food, water and toilet paper. Not glamorous — but hey, that's reality.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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