Balance: The Fundraiser's Best Friend
Once you survive year-end and are thinking about how you can make 2015 even better than what I hope will be your best fundraising year ever, start thinking about balance. What should you add into your mix in 2015 to attract a new group of donors, capitalize on something you are already doing well, or rejuvenate an old but fading fundraising staple?
This old dog knows that right now, you are focused on Dec. 31. But January will come again, and there are opportunities for the fundraiser who is willing to carefully try some new approaches. Balance isn't about doing things without cautious planning, but it isn't always about playing it safe, either. Launching and perfecting a new fundraising program that is sustainable is a great way to make 2015 memorable.