A Summer Checkup for Your Fundraising

Last week, this old dog decided it was time to purge the mail sample files that were overflowing the closet to which they had been banished. The amount of mail that left me uninspired almost filled my large recycling bin — e-appeals and e-newsletters are the same; subject lines that get me to stop and look — but don’t deliver — leave me irritated.

So give your fundraising a summer physical. What needs a bit of preventative maintenance to make it stand out in the cluttered world of fundraising messages we all live in?