A Summer Checkup for Your Fundraising
Last week, this old dog decided it was time to purge the mail sample files that were overflowing the closet to which they had been banished. The amount of mail that left me uninspired almost filled my large recycling bin — e-appeals and e-newsletters are the same; subject lines that get me to stop and look — but don’t deliver — leave me irritated.
So give your fundraising a summer physical. What needs a bit of preventative maintenance to make it stand out in the cluttered world of fundraising messages we all live in?
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.