6 Habits of Fundraising Excellence
Commitment to the highest ethics
As fundraisers, we are entrusted with knowledge that people might not want made public. Giving histories are obvious, but we also hear stories from donors about family struggles, passions, future goals and more. Treating all information with the highest respect is critical. But we also need to do what's right when it comes to raising money — and what's right may not always be what is expected to have the best ROI. Sometimes saying "no" to a fundraising strategy is the only right thing to do.
This old dog can look back on my career to date and see some great successes — and yes, some embarrassing failures. I have from time to time achieved excellence. But I want excellence to be my goal every day until I hang up my fundraising shingle. Aristotle said, "We are what we repeatedly do. Excellence, then, is not an act, but a habit." Let's make our fundraising excellent; the great missions of our organizations deserve no less.