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Takeaways for fundraisers: Stay focused on fundraising and your donors, no matter how "sexy" or "interesting" the latest rabbit trail looks. You can do both, but you should never lose focus on the goal — raising funds. Don't scrap offline fundraising in favor of online fundraising. Instead, strive for balance, and accept that that will constantly shift. Pay attention to what's happening outside your control. You may not be able to change it, but at least you can have some basic contingency plans for "what if."
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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