4 Fundraising Questions I Can't Answer

I had an interesting discussion earlier this week with someone about "best practices" in fundraising. We both agreed that while some things are pretty well proven, others just don't have a long enough track record to be as definitive.

For fundraisers who need to be both donor-oriented and bottom-line-oriented — how much income did this net? — it can be frustrating when we really don't know but have to rely on a combination of our gut and what we've read (often written by people who don't have all the answers, either).