Outrageous Service—Why It’s a Must in Major Gift Fundraising
I often run into fundraisers who somehow get it in their head that their donors only support their organization. Now, I know if they were being honest and really thought about it they would admit this is not true, but emotionally they act like their donors couldn't possibly support other causes.
This is a problem. It's the monopoly mentality. No, not the game, but the business paradigm that you're the only game in town and you have no competition.
- Categories:
- Donor Relationship Management
- NonProfit Pro
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
