If you haven’t heard, there’s a new report available on multichannel fundraising from FundRaising Success sister brand DirectMarketingIQ. The report, “The Art & Science of Multichannel Fundraising,” which I am honored to be a part of, is a guide of best practices, tips, techniques and case studies on multichannel fundraising campaigns compiled by some of the nonprofit industry’s brightest minds and most successful organizations.
Just check out the table of contents …
Chapter 1
What Channels to Use? Depends on the Nonprofit, Its Campaign and Its List
by Dennis McCarthy, Jennifer Darrouzet, Noel Beebe and Matthew Mielcarek
Chapter 2
Developing the Creative and a Message That Works Across Multiple Channels
by Moira Kavanagh Crosby and Eliza Temeles
Chapter 3
Direct Mail: How to Keep the Workhorse Working
by Kimberly Seville
Chapter 4
The Email Component: How to Make Sure It Plays Its Role Perfectly
by Abny Santicola and Joe Boland
Chapter 5
Mobile: Integrating the New Player Via Text Messaging
by Matthew Valleskey
Chapter 6
Social Media: How Best It Can Help the Multichannel Campaign
by Christina Johns
Chapter 7
Renewals: Creating the Multichannel Donor Renewal Campaign
by Roger Craver
Chapter 8
How Do We Know If We Are Doing It Right? (Testing and Results Measurement in an Integrated/Multichannel Marketing and Fundraising Environment)
by Geoffrey W. Peters
Chapter 9
Other Pieces of the Multichannel Puzzle: TV, Radio, Bus Shelters, Billboards …
by Jo Sullivan
MULTICHANNEL FUNDRAISING CASE STUDIES
Case Study #1 — The Gorilla Organization’s “Great Gorilla Run”
Case Study #2 — The Chesapeake Rotary Club’s “Chesapeake Wine Festival”
Case Study #3 — Stop Hunger Now’s “The Haiti Relief Campaign”
Case Study #4 — Arizona Humane Society’s “Pet Telethon”
Case Study #5 — Boys & Girls Clubs of Greater San Diego’s “Rhythm and Vine Festival”
Case Study #6 — Human Rights Campaign’s “Don’t Ask Don’t Tell Repeal”
Case Study #7 — Salvation Army’s “Red Kettle Drive”
Case Study #8 — The Children’s Hospital of Philadelphia’s “Season of Courage”
Go here to check out and purchase the report.
