It's Your Turn: Moving Your Fundraising From the Emergency Room to the Wellness Clinic
The subject of fundraising is broad and deep. We'll focus our gaze on those aspects that relate to developing a sustainable stream of philanthropic revenue, which scales over time.
The current state of financial affairs for nonprofits is both regrettable and avoidable. While other revenue sources plateau and even decline, philanthropy remains the source that holds considerable untapped potential. Despite this, far too many nonprofits struggle in their fundraising efforts. Even those organizations that aren't on the financial edge often have woefully underperforming fundraising programs.
What's to be done? The solution lies in making a fundamental change in the way in which nonprofit fundraising is conducted. That shift is moving away from a model dependent on short-term, urgent efforts to one that anticipates need — both of the organization and of the philanthropist.
Impossible, you say? I don't think so. Every challenge, whether simple or substantial, comprises incremental steps, taken with a relentless focus on the ultimate goal.
I want to hear from you about the very real and practical challenges you face in building fundraising programs that are both sustainable and scalable (info@TheEightPrinciples.com). I'll give you a quick response, and I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Whether your organization is small or large, well-heeled or struggling from day to day, you'll benefit immeasurably from taking a good, hard look at whether your organization spends more of its time in the fundraising emergency room or makes planned visits to the wellness clinic. You'll learn what sends you to the emergency room and how not to go there — anymore than you absolutely must.
We'll be tackling the real and practical issues you face in creating a revenue stream that enables your organization fulfill its mission and its aspirations. I firmly believe that sustainable, scalable philanthropic revenue is within the reach of every nonprofit organization.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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