Is #GivingTuesday Really Successful? (Don't Hate Me for Asking!)
If this is really going to be the direction we are trying to go as an industry, I argue that we should be measuring a lot more than just the money. We need to be looking at the people who are giving as a part of this "campaign." And if this becomes a critical mass, we need to be looking at this as an extra campaign within an already very busy holiday campaign season. Maybe I have too many questions, but I believe these questions are valid and we need to understand what this new global strategy really is and how to work with it or within it.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.