Mobile Marketing: Embrace It or Be Left Behind
Do you remember the days when people would talk about mobile strategies and immediately everyone thought "text messaging?" Well, times have changed—and mobile marketing includes so much more than text. Why? Yes, there are a lot of devices out there, but it is also because consumers are using these devices to research, engage, buy, inform and so much more. Don't believe me? Here are some stats from our friends at MobileCause.
- Categories:
- Mobile
- NonProfit Pro
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
