Maximizing Joy: The Secret of Fundraising Success
For those of us in the fundraising profession, there’s nothing quite like the elation of closing a significant gift. You’ve worked hard, and then you feel the reward. I’ve been there. I’m sure you have as well.
I wonder how many of us stop and think about what the donor may be feeling?
Is he sensing relief that you’ll leave him alone for a while? Does she feel that she gave you just enough to give her some peace? I certainly hope not.
I’d like to think that the donor is even more pleased than we are at their gift. After all, they’re getting the better end of the bargain—the fulfillment of their closely held values and dreams. Or at least they should be.
The unique fundraising idea is to work toward maximizing the donor’s joy in giving. If you’re focused on the donor’s benefit from the gift a couple of things will happen.
First, you’ll almost certainly be able to go back to the donor and ask again.
Second, the gift you receive now will be but a fraction of the lifetime value of this donor to your organization.
Think donor value in terms of years—five years, 10 years and beyond.
Principle 7 of The Eight Principles™ is “Renew & Refresh™.” Renew first, then refresh to increase the number of your investors.
To your fundraising success!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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