Maximize Holidays and Celebrations
Independence Day was a welcome celebration of the founding of our country. It provided an opportunity for us to remember what we have in common, and it seemed, in most cases, a welcome respite from what can seem like a constant partisan bickering.
The definition of a “holiday” implies a break from work and while those lines have been blurred, they are certainly wonderful opportunities to reflect, celebrate and, hopefully, take a break.
Holidays are also an incredible cultivation touch-point for most nonprofits. With your mission in mind, map out a year-round plan to take advantage of holidays, consistent with your values and culture.
For a historic-oriented organization (or for example, a college, university or independent school) holidays like Independence Day may bring the opportunity for special programs or to highlight collections and initiatives. For almost any organization in a major market, it also is the opportunity to find a special firework viewing spot and to invite key friends.
Is it appropriate for your organization to send cards at Thanksgiving, Christmas, New Year’s or at other times?
Be sure that a part of your development plan is to take advantage of the cultivation opportunities that holidays provide. I’ve never met a donor who doesn’t enjoy celebrating and having fun!
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.