Max L. Hart Recipient Exemplifies Importance of Donor Data

One of the key themes at both Nonprofit Mobile Day and the Washington Nonprofit Conference last week was the importance of data and database management in fundraising. It's easy to see why.

As donors become more and more sophisticated in the way they interact with nonprofits — and as their expectations of the charities they support evolve — it's crucial to meet them where they are, when they're there, with the messaging they want and expect. That's where data comes into play. It can do so much of that work for fundraisers, helping them deliver the type of communications donors crave to strengthen the relationship and build loyalty.