I recently had the opportunity to mark another item off of my bucket list. After I went skydiving several years ago, I decided my next bucket item would be to go white-water rafting in my home state of West Virginia.
After delaying this idea, I decided to take my son and grandson on an adventure. Those that know me understand I am very passionate about my home state. In a sense, this bucket list item meant more than any other item to check off. As I was reviewing the rafting brochure, I was smiling when I learned of the actual location of the rafting trip. The location was the New River Gorge in southern West Virginia. As we were nearing the departure site, we actually passed my mother's high school.
My late mother grew up in Mt. Hope, W.Va. As I was rafting down the New River, I thought of her upbringing in a very small town and how she eventually met my father in Charleston, W.Va., just after World War II. I remembered the many weekends my sisters and I spent walking around Mt. Hope while we were visiting my grandparents. My grandfather and father-in-law were coal miners. They worked very hard and provided the best they could for their families.
As we were going down the rapids, we saw the beautiful scenery and trains, which carried coal from place to place. I never realized this beautiful river was so close to my grandparents' house!
During this trip, my mind drifted back to my late parents. Both worked at management jobs at a time when mothers typically stayed at home. They both worked to provide a home for their children. When mom came home, she immediately began her second job — caring for us. My father did the exact same thing. I point this out because both parents had stressful jobs. Yet, they were always kind and considerate to us and others. They cared deeply about family, God and country. They taught me that philanthropy of time, talent and treasure was important and that I should do my best to serve others. I can hear my father saying treat people as you want to be treated. The wonderful values my parents taught me will stay with me for life.
When we completed the rafting trip, which I recommend to everyone, I saw the joy on my son's and 7-year-old grandson's faces. The trip lasted all day as we traversed 16 rapids and 12 miles of flowing river. My grandson said that it was his best day ever!
I said a prayer to my parents and thanked them for giving me the values to pass on to future generations. I climbed out of the raft tired, wet and happy. We got on the bus, rode passed my mother's high school again and eventually made it back to my home in Indianapolis.
As you look at your bucket list, think about those that mean so much to you. My family has always supported my career choice. The field of philanthropy is not for everyone, but in order to thrive, you need values, commitment, support and a sense of history. The acorn typically doesn't fall far from the tree.
What is on your bucket list?
Duke Haddad, Ed.D., CFRE, is currently the divisional associate executive director of development for The Salvation Army Indiana Division. He specializes in corporate development and capital campaigns. When time allows, he serves as president of Duke Haddad and Associates LLC and as a freelance educator for various educational entities.
He has contributed more than 600 articles to NonProfit PRO since 2008.
He earned his doctorate degree from West Virginia University, with an emphasis in education administration and a dissertation on donor characteristics. He also holds a master’s degree from Marshall University, with an emphasis on public administration and a thesis on annual fund program analysis. He received his bachelor’s degree, cum laude, in marketing and management from West Virginia University.
Duke has received the Fundraising Executive of the Year Award from the Association of Fundraising Professionals Indiana Chapter. He also has been honored with the Outstanding West Virginian Award, the Kentucky Colonel Award, and theSagamore of the Wabash Award from the governors of West Virginia, Kentucky, and Indiana, respectively, for his many career contributions to the field of philanthropy. He has been an AFP member for more than 40 years and has held the Certified Fund Executive (CFRE) designation for more than 30 years.
This year, Duke was named to Marquis Who’s Who in America for 2026-2027 and as an International CFRE Ambassador. He also recently published the book, "Prescriptions Rx for Nonprofit Success," which features more than 30 previously published articles, including several from NonProfit PRO.





